A mobile field sales force management app empowers your Sales teams on the field, to considerably improve their efficiency and performance
In a competitive consumer market, FMCG (Fast Moving Consumer Goods) companies face a number of challenges. It is their priority to work efficiently, cost-effectively, and swiftly to achieve their goals. Competition is a natural phenomenon but FMCG companies have their own ways to manage their business challenges. These companies have a network of retailers, distributors, and service providers working for them. The field sales team is the closest and best connected to the company and the market. The company demands from the sales team high-quality results to bring in revenue and profits. So to empower the field sales force, companies are adopting sales force management software to help them execute field-level tasks and operations more efficiently and conveniently.
The mobile field force management app helps you achieve your business goals with a data and goal-driven approach. Set up your goals and targets aligned to your field force’s and business’ strategy. But you need exclusive workflows to start reaping the benefits from a field sales force Automation solution. A mobile field sales force application provides organizations better control over the execution and the performance of the field workforce. Today organizations expect real-time results, by digitizing and automating sales workflows with real-time connectivity for every transaction on the field. All this is possible with the right mobile field sales management software.
Many benefits of implementing Sales Force automation solution
Digitizing and Automating Sales Tasks
By going digital and paperless with field sales team management software, it’s easier to automate many tasks that are repeated and monotonous but maintain the connection between sales teams, retailers, and distributors, by streamlining operations and workflow.
Aligning tasks and execution on the ground
Goals cannot be achieved by organizations if tasks are misaligned in execution by the field representatives. The mobile field sales app is what enables the organization to track and monitor the activities at the field in alignment with the strategy of the organization. The sales force automation software tool aligns the business goals and helps sales executives achieve the same.
Supporting Marketing Strategy
The sales management app provides insights about sales performance, revenue, and offers, and all that play a significant role in monitoring and supporting sales activities. The software also enables FMCG companies to do retail profiling and aids general trade marketing. It also helps in the company’s expansion plans.
Solve Problems with Data Analytics
Analyzing data manually is a challenge, but when processed through a software application it is easier to identify areas of problems and growth prospects. It provides actionable insight and helps sales managers to identify potential problems using the many charts and reports generated and to take action to solve problems.
Better Customer Relationship
Today, customers like to understand the value of the products before purchasing. The quality of customer service also counts. With a field sales management app that can be integrated with the CRM of the organization, it helps as the interface for workflow management, lead management, and customer relationship management after conversion. With details of preferences and other data available, it helps in improving customer trust.
Better Planning & Execution
As business and their sales teams expand, following up with prospective customers, besides keeping a tab on existing clients, becomes easier with the app. However, using the sales force management app you can plan and assign tasks to your sales reps with a schedule and monitor the execution, with insightful planning. With the mobile Field Sales app, you get reliable ways to scale up operations, increase productivity and generate revenue.
Automated Alerts & Notifications
The field sales force management app is a very useful tool to involve various stakeholders like sales executives, retailers, and distributors. It addresses the challenges of the FMCG company to keep updated with real-time market information for their products. The field sales management software processes data to generate reports and dashboard outputs that give insights for field managers that lead them to take action. The software is integrated into a mobile app, supported by automated alerts, and helps generate reports to all relevant stakeholders for progressing sales growth and revenue.
Optimizing Route Plans
A field sales management aids in route planning for sale representatives. The optimized route plan generated for executives offers the most logistically efficient way to cover destinations across a territory, along with the required number of resources needed, reduce travel time and costs.
Maximize Order Booking
By digitization of order management, a mobile field sales team reduces the time to take orders, close a deal, register them and enhance the order size using the data from the sales automation software. It also helps in the quick claim and returns management. It also supports upselling and cross-selling through various promotional offers and schemes currently ongoing.
Sales Team Management Software Application for FMCG business and consumer goods brands is important, as it is a versatile tool for Marketing Managers to get better visibility and insightful reports for faster order/deal closures. The sales management app streamlines operations for greater efficiency and helps in quick decision-making on the go, besides cutting response time in addressing issues and even helping to foresee problems. The mobile field force app also helps in motivating and rewarding the field sales executives appropriately for their performance and results.
Find out more about our mobile field force solution from our website. Get to know more about our software products developed and on offer. For more clarity on them please request a demo. Our executives at Trinetra iWay will be happy to help you at every step.