Consumer goods companies and retail chain businesses require to plan effective sales territory management to be successful. The plan Is to ensure the productivity of sales merchandisers or field representatives. The strategy is to define clear terms to help sales teams to meet their business objectives.
As businesses struggle in today’s competitive market, the right steps to get successful results are critical. We’ll see here how sales managers can effectively enhance their teams’ productivity and meet their business objectives using applications.
Plan your Sales Territory
Sales territory planning helps to define sales territories geographically (by using a digital map), to assign skilled field sales executives to specific regions, to monitor and analyze the performance of sales teams over the territory and enhance the sales teams’ efficiency. The sales territory plan needs constant assessment and managers will have to review every territory to make adjustments to achieve the maximum goals. It is to target the right set of customers for consistent sales growth over a period of time with the help of data and analytics.
Using field sales management software
Field Sales Managers have taken to Field Sales Management Software to make their tasks easier and to face challenges with confidence. The software works as a Field Sales Employee Tracker too, with the support of an integrated mobile app. The mobile field force app can help to schedule visits over the sales territory and for each business development representative. The managers can view locations on the map, monitor the scheduled visits, by geo-proofs with check-ins at each location, access instantly the updated data, and analyze the efficiency of the mobile sales team on the field.
Field employee tracking & attendance
The field employee tracking feature can track the productivity of field employees efficiently. Businesses in delivery services, landscaping, housekeeping, construction, and others help their managers to know the whereabouts of the field employees assigned with work or tasks. Sales employee attendance tracking also can be enabled in the app. The same software is helpful in not only field task management but also in daily sales reporting enabled in real-time.
GPS enabled Geofencing for Territories
By using the GPS tracking tech, the solution for field sales force management is empowered further with geofencing capability. Geo-fencing can improve the sales performance of teams meaningfully. Geofencing draws a perimeter over an area, allowing users to see existing clients and leads, on the map. For field sales executives, access to the geo-location tool helps in targeting a specific geographic area. Geofencing creates a virtual perimeter for sales reps and their territory to operate. This helps to also plan sales territory and related tasks for sales teams.
This method of planning territory helps to get highly targeted data, and exact search criteria and helps decision-making too. It enhances analysis, and productivity and drives sales, results, or goals. The target market is segregated, based on demographics, psychographics, and buying history or data. It helps to target potential prospects and existing clientele, for the field sales representative, with lesser effort, based on the trends and opportunities in the territory.
Another critical step is the ability to review and track the results, using the sales management software with the sales territory plan. it helps to assess progress and the impact on sales. The employee tracking also helps to monitor and evaluate the field reps on the field, for the field sales manager and other authorities.
The use of the Field employee tracking app for automation by business is important, as it is a versatile tool. Field Sales managers get better visibility over their territory and teams. The application not only streamlines operations for greater efficiency and quick decision-making on the go but also provides insightful reports. It helps to cut response time in addressing issues and to foresee problems. The mobile field force app also helps in motivating remote employees working at different locations and rewards the field sales or service executives appropriately for performance with attendance tracking.
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