Many industries or companies that deploy field forces across states or even countries face unique challenges in managing them. These challenges include checking if data is accurate and captured on time, plus if it is optimally used to measure or improve standards.
Field force automation is the solution that can help organizations resolve their challenges to ensure improved interaction between head office and the frontline executives in the field. What is needed is a bi-directional flow of information between field executives and the head office via mobile networks using an internet application. Data is recorded instantly without errors associated with manual data entry.
Automation involves implementing a system that enables the frontline field executives to gather and share the relevant data in real-time which helps the head office process the data quickly and maintain continuous feedback between the two. This system allows optimization capabilities that can be layered.
Better Efficiency via Data
- Plenty of data being collected helps in analytics and help provide insight into high-priority areas, locations, and opportunities. For example, this can help consumer goods companies to direct field sales executives to the stores having the highest increase in turnover.
- Route optimization is possible with this data input to chart the most efficient way, for reducing time and costs of travel. It helps to increase attending store/customer calls, product presence, more visits to locations, and close more deals or issues in a day.
Better Visibility and Decision Making.
- Managers gain better visibility over field executives’ performance, using the app, eliminating inefficiencies. For instance, a manager of a field merchandiser team can check the scheduled visits and the time spent to resolve any issue. Field executives now know their top priorities exactly and follow the highest standards.
- Constant communication improves collaboration and decision-making between executives and managers. Operational leaders can use the captured and shared data to review the effectiveness and efficiency of the frontline employees to improve standards and best practices.
Easy data conservation and onboarding
Thanks to mobile tech and automation, data is instantly shared or stored via mobile devices. This leads to a data repository of the field workers’ expertise at the operational frontline. Such insights can reduce onboarding time and the right info at the point of action. Information can be stored in the form of video that can be used for training or on-site to resolve issues.
The use of Field Force Management Software for automation by businesses is important, as it is a versatile tool for them. Field executive managers gain better visibility for faster issue/ticket closures. The app not only streamlines operations for greater efficiency and quick decision-making on the go but also provides insightful reports. It cuts response time in addressing issues and helps to foresee problems. The mobile field force app also helps in motivating employees working at different locations and rewards the field sales or service executives appropriately for performance.
Know more about our mobile field force solution from our website. Learn more about our software products developed and on offer. For more clarity please request a demo. Our executives at Trinetra iWay are only happy to assist you at every step.